"Liminal" is the space between one state and the next. That's true of the business too — one track for a quick fix, one for building the whole thing from the ground up.
Quotes, purchase orders, job notes — a quick, scoped build on tools you already use. No brand work, no platform. In and out, handed off.
Liminal North StudioBrand, pricing strategy, client-facing app, and the operations that run it — designed and built together as one coherent thing, not bolted on after.